Made by us. For you.

We hold ourselves to a high standard. Our operations are transparent. We don’t rely on expensive packaging, misleading advertising, or fine print. Products are mixed, poured, capped and labeled by hand to ensure both quality and consistency.

Additionally, all of our products are free of metals, petrochemicals, sulfates, parabens, phthalates, artificial ingredients, artificial colors, artificial fragrances and preservatives and are always 100% cruelty free.

Shop our most popular 4-Pack

Build Your Own Natural Deodorant 4-Pack – $35

Save even more with a custom subscription – $30

Featured Collections

  • Deodorant
  • Aftershave
  • Beard Balm
  • Pomade

The AP Story

How a former middle school science teacher made his move from education to founding a natural deodorant and personal care brand on his family farm in southwest Wisconsin.