There are those who say to run a successful business you have to “scale.” You have to cut corners. You have to outsource.
At American Provenance we think that’s garbage. We believe running a successful business is about making choices. Choices about how your company acts and how you make your products.
We choose to opt out of crap you can’t pronounce. Heavy metals, artificial colors, artificial ingredients or hell, artificial anything. We decided right at the beginning a great product doesn’t come out of a chemistry set. We choose transparency. In our ingredients and how our company operates. We choose to provide good jobs at a fair wage.
We choose to make things ourselves. By hand.
What this means is American Provenance isn’t as much a business as a belief. A belief that when you make a better product, a pure product, it’s better for everyone. Better for your body. Better for the environment. Better for animals. And ultimately better for business.
Some call us stubborn. Unwavering. Uncompromising. We say thank you. That’s exactly who we are. 100% BS free. 100% genuine. 100% pure. It’s not the easiest way, it’s the right way. That’s our choice.