American Provenance makes safe and effective personal care products by hand using all-natural ingredients. Founded by Kyle LaFond, a former middle school science teacher, the company originated from Kyle's concern over the questionable ingredients in the brands used by his students. Frustrated by the chemical clouds of product infiltrating the school hallways, Kyle challenged his students to create their own personal care items without harsh chemicals. After years of experiments and improvements to his own formulas, he launched American Provenance from an updated machine shed on his fourth-generation family farm. Today, the company makes all its own natural products from its southern Wisconsin facility near the original family farm where it all began. 

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TRANSPARENT

We believe running a successful business is about making choices. We choose transparency, in our ingredients and operations. We choose to use minimal ingredients, so you clearly see and understand what’s in your personal care product. We choose to make things ourselves, by hand, at a fair wage and fair price.  

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UNCOMPROMISING

We believe in staying true to who we are. Some call us stubborn. Unwavering. Uncompromising. We say thank you. That’s exactly who we are. 100% BS free. 100% genuine. 100% pure. Only using naturally occurring ingredients that are safe and effective. It’s not the easiest way, it’s the right way.  

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RESPONSIBLE

We believe we have a responsibility to help lessen our impact on this planet. We’re rooted in science and inspired by nature in all we do. We have a recycling program, are members of 1% for the Planet, assist in the efforts of Cleanhub and use compostable packaging through NoIssue when possible.

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BETTER

We believe it’s important to be your very best, and always aim to be better. American Provenance isn’t as much a business as a belief. A belief that when you make a better product, a pure product, it’s better for everyone. Better for your body. Better for the environment. Better for animals. And ultimately better for business.  

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