Our Company

The AP Difference

The new look of AP

Made by us. For you.

American Provenance is a company born out of necessity. After years of buying products filled with countless chemicals, additives and artificial ingredients, we decided that we could do better. We’ve always been do-it-yourself kind of people and began making our own products in a series of experiments, determined to make the highest quality, all-natural items from the best ingredients available. The results are now the foundation of American Provenance. Simply put, we are in business to provide you with unique, high quality, minimal ingredient, natural products to make you look, smell and feel your very best.

We hold ourselves to a high standard. Our operations are transparent. We don’t rely on expensive packaging, misleading advertising, or fine print. Products are mixed, poured, capped and labeled by hand to ensure both quality and consistency. Additionally, all of our products are free of metals, petrochemicals, sulfates, parabens, phthalates, artificial ingredients, artificial colors, artificial fragrances and preservatives and are always 100% cruelty free.


Kyle LaFond is the founder of American Provenance. He never thought that a simple decision to begin making his own personal care products would ever lead to anything more than a few Mason jars in his medicine cabinet. However, that all changed with a few homemade holiday gifts and the encouragement of friends, family and even complete strangers who would often tell him that he smelled great.

And so, American Provenance was born.

Kyle and a small team of dedicated employees started to handcraft all the products in small batches on his 4th generation family farm in Blue Mounds Township in south central Wisconsin. In August of 2018, after outgrowing the family farm, production and some operations have moved to a second facility just a few miles down the road. Now, all production is powered by renewable solar energy and we are dedicated to reducing waste with products such as our Bio-Tube deodorants.

We don’t cut corners or spare any expense to deliver only the very best all-natural products to you or those in your life.


American Provenance is a high quality, all-natural personal care line that is an extension of my upbringing. Growing up, I was strongly influenced by the examples of a wonderful gentleman. My grandpa was a proud, traditional dairy farmer and was a shining example of the quintessential American role model. He loved working with his hands, being a responsible steward, and taking care of his family.

The time I spent with my grandpa in my formative years lead to my interest in nature, science, engineering, problem solving, small business management and independence. My grandpa always told me to make my own path and do things the right way. He instilled in me the importance of thinking things through and making decisions by taking all considerations into account.

When I think of what it means to be a man, my grandfather comes to mind immediately. I hope to convey that sentiment through the products of American Provenance.

– Kyle LaFond, Owner