Kyle LaFond's 4th generation family farm where American Provenance started

Meet AP

American Provenance makes safe and effective personal care products by hand using better for you ingredients. Founded by Kyle LaFond, a former middle school science teacher, the company originated from Kyle's concern over the questionable ingredients in the brands used by his students. Frustrated by the chemical clouds of product infiltrating the school hallways, Kyle challenged his students to create their own personal care items without harsh chemicals. After years of experiments and improvements to his own formulas, he launched American Provenance from an updated machine shed on his fourth-generation family farm. Today, the company makes all its own products from its southern Wisconsin facility near the original family farm where it all began.


We believe running a successful business is about making choices. We choose transparency, in our ingredients and operations. We choose to use minimal ingredients, so you clearly see and understand what’s in your personal care product. We choose to make things ourselves, by hand, at a fair wage and fair price.

Employee pouring liquid deodorant out of a pyrex into empty deodorant tubes on a tray
American Provenance deodorants lined up in bathroom


We believe in staying true to who we are. Some call us stubborn. Unwavering. Uncompromising. We say thank you. That’s exactly who we are. 100% BS free. 100% genuine. It’s not the easiest way, it’s the right way.


We believe we have a responsibility to help lessen our impact on this planet. We offer a recycling program through Terracycle, where we accept deodorant tubes (ours and our competitors) in exchange for a store credit. We partner with Cleanhub to help collect and pay to recycle ocean-bound plastics (to date we've recovered over 8,000 lbs.) We utilize biodegradable shipping material when applicable and we currently make our deodorants in 60% PCR packaging.

an array of American Provenance products in a bathroom


We believe it’s important to be your very best, and always aim to be better. American Provenance isn’t as much a business as a belief. A belief that when you make a better product, it’s better for everyone. Better for your body. Better for the environment. Better for animals. And ultimately better for business.

American Provenance Quality Policy

The American Provenance team is dedicated to providing our customers with high quality products that are shipped fast and accurate, all while providing an excellent and engaging customer experience. We are committed to continually monitoring and improving our products and processes. We are focused on providing a positive work environment for all team members, which include fair wages, treating all with respect, and ongoing growth and training.