Many products have the claim of natural but what does that actually mean, and where on the spectrum do the products you currently use fall? American Provenance is committed to being not only being made from 100% natural whole ingredients but also being effective and not bad for you.
When it’s natural but unnecessary
We don't mean to brag but our deodorant is effective and 100% natural and contains only: Coconut Oil, Shea Butter, Beeswax, Baking Soda, Arrowroot Powder and Pure Botanical Essential Oils.
Now take a look at another list of ingredients from another well-known natural deodorant company: Water, Mandelic Acid, Arrowroot Powder, Tapioca Starch, Isoamyl Laurate, Sodium Acrylate/Acryloyldimethyltaurate/Dimethylacrylamide Crosspolymer, Caffeine, Caprylic/Capric Triglyceride, Cetyl Alcohol, Theobroma Cacao (Cocoa) Seed Butter, Isohexadecane, Glyceryl Stearate, PEG-100 Stearate, Sodium Lactate, Panthenol, Allantoin, Xanthan Gum, Sclerotium Gum, Tocopherol, Polysorbate 60, Lecithin, Pullulan, Aloe Barbadensis Leaf Juice, Ethylhexyglycerin, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Silica, Fragrance.
That’s a lot of ingredients and while most are lab-made from natural sources, we don’t see the point. Here’s how it works: Coconut oil is good for the skin, so a lab will isolate the part of the coconut oil that is moisturizing and pull that out of the oil. Then, because that ingredient is dusty in its isolated state, they have to add in another ingredient to combat that dustiness. But then that additional ingredient doesn’t glide well so in comes another ingredient and another and another. We take the simple approach: coconut oil is great for moisturizing and protecting, so we go to the source and use it as a whole ingredient. The same goes with every ingredient we use. Why mess with nature’s perfection?
The case of the misleading front label
We know that ingredient lists can be confusing and overwhelming, and the front label can be even worse. There’s a lot of claims of what’s not in the product, but what about what is? We're here to help out.
What to be on the lookout in your natural product ingredient lists:
- Natural or Synthetic Fragrances and Perfumes - The FDA's Fair Packaging and Labeling Act of 1967 states that cosmetic products sold to consumers don't need to include fragrances or perfume ingredients because they are considered trade secrets and companies don't need to tell consumers what chemical compounds are actually included. Some brands mention that the FDA recommends that they don't tell consumers the ingredients, which is untrue. The FDA simply states companies don't have to tell.
- Ethylhexlglycerin - Isn't it great when brands say "Paraben-free" and just replace it with another preservative? Cool, dude.
- Phenoxyethenol - Maybe your deodorant says "Paraben-free." Great! Well, did it just replace it with Phenoxyethenol? A synthetic preservative that has been shown to have toxicity and its use is limited in other countries.
- Propylene Glycol - A synthetic ingredient derived from petroleum.
- Polyethylene Glycol (PEGs) - Another synthetic ingredient derived from petroleum
- Water - Sure it's natural and super healthy for you, but water is available from your faucet. Why buy it in your deodorant?
See a full list of red flags in personal care product ingredients.