Men's Guide to a Simple Skincare Routine

by American Provenance

Gone are the days of skincare routines being just for women. More and more men are openly talking about their skincare routines and the products they are using. If you are new to the skincare game, there are two extreme routines worth mentioning: a complex 10-step routine that takes 1+ hour to complete, OR an all-in-one product that can tackle any problem.

As much as we love the idea of an all-in-one product or that a long and intense skincare routine will give you the best skin, we understand the reality and know the answer to a simple yet effective men’s skincare routine falls somewhere in the middle.

Having a simple skincare routine will help your skin feel happy and healthy and help prevent acne and fight signs of aging. Whether you are a beginner or an expert, here are some tips and products you can add to your routine to start taking care of your skin.


You always want to start your routine with a gentle cleanser. Having a clean face to begin your routine will allow products to be better absorbed by your skin. A good cleanser will not make your skin feel stripped of moisture, but will have moisturizing properties that cleanse and leave your skin feeling refreshed. You can find great gentle cleansers at a variety of price points online and at your local drugstore.

Day Serum:

Acadia Day Serum, Natural Face Oil, Skincare Routine for Men

A day serum is used for a variety of different reasons. A good day serum will protect your skin throughout the day and provide moisture to prevent flaky and dry skin. We recommend using our Acadia Day Serum. The Acadia Day Serum is applied directly after you wash your face. Add 5 drops of the product to the palm of your hand and gently press your hands into your facial and neck skin.

The Acadia Day Serum is 100% natural and absorbs quickly into the skin so you don’t feel oily. The Acadia Day Serum is also great for softening facial hair and relieving you of that itchy beard feeling. It is formulated with naturally occurring antioxidants which help fight free radicals that cause signs of aging.

Night Serum:

Katmai Serum, Natural Face Oil, Skincare Routine for Men

A night serum is similar to a day serum in that they are used for a variety of different reasons, but night serums are typically a little heavier on the skin and are slower to absorb which means they provide long-lasting moisture throughout the night while you sleep. We recommend using our Katmai Night Serum directly after washing your face in the evening. Add 5 drops of the product to the palm of your hand and gently press your hands into your facial and neck skin.

The Katmai Night Serum is made with 100% natural ingredients and is formulated with ingredients that mimic your skin’s natural sebum. As you age your skin stops producing as much sebum and this night serum will give your skin the moisture it’s losing as you get older.


Saguaro Fizzing Face Mask, Natural Face Mask, Skincare Routine for Men

You are constantly shedding skin cells that will need to be removed every now and then. We recommend either a physical exfoliator or a chemical exfoliator. The difference between the two comes down to their methods of removing the dead skin cells from your face. A physical exfoliator has small particles that rub against your skin to remove the cells, where a chemical exfoliator works to dissolve and loosen the dead skin cells on your face and are then washed away.

We recommend using our Saguaro Fizzing Face Mask as an exfoliator. It has both physical and chemical exfoliative properties, but it isn’t abrasive. The citric acid in its formula is a natural AHA or Alpha Hydroxy Acid, which is a chemical exfoliant. The baking soda and clays in the formula are physical exfoliants. Add about a tablespoon of the Saguaro Fizzing Face Mask to a small bowl and slowly add water. The water will activate the citric acid and cause it to fizz. Apply the mask to your face with a small brush or your fingertips. Avoid application around the eye area as it can cause irritation if it gets in your eyes. Let the mask dry for 12-15 minutes and then wipe it away with a warm, damp cloth. A face mask exfoliator should only be used 1-2 times a week, after cleansing and before applying serums. You can use a face mask in the morning or at night, just make sure your skin is clean prior to using.

As an effortless skincare routine that only requires a few drops at sunrise and sunset, it rivals many of the 10+ step routines available. And as a gender-neutral product free of harsh chemicals and synthetic fragrances, it’s a safe go-to product for the whole family - including men.

All of our AP Botanics products are formulated to be equal parts effective and effortless. We value your time and realize the demands of having skincare products that get the job done without taking up too much time in your day.

For any questions related to our AP Botanics skincare products and how to use them, please send us an email at